Sarah Spivey
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Gifs

While at Night After Night, I picked up a new skill that has proved to be very successful on social media. Gifs! Specifically, GIPHY stickers. They were an instant hit and in the first two months of publishing, 12 little gifs brought us 2 million views! Now, five months later we’ve reached 300 million views and I’ve begun creating gifs for our clients as well.

While an intern at Night After Night, I taught myself to animate gifs. Specifically, GIPHY stickers to be used in various social media outlets. They were an instant hit and in the first two months of publishing, 12 gifs brought us 2 million views! I’ve currently reached over 500 million views on our channel and I’ve begun creating gifs for clients as well. This has included a suite of over 70 gifs for Jameson’s Love Thy Neighborhood campaign.

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