While an intern at Night After Night, I taught myself to animate gifs. Specifically, GIPHY stickers to be used in various social media outlets. They were an instant hit and in the first two months of publishing, 12 gifs brought us 2 million views! Five months later we reached 300 million views on our channel and I’ve begun creating gifs for clients as well. This has included a suite of 6+ gifs for each targeted city in Jameson’s Love Thy Neighborhood campaign.